Alison Huntington - Panelist

Henley EMBA'23 | Director of Client & Brand Insights | Source Global Research

LinkedIn

I’m a leading commentator on the professional services industry, with a particular focus on management consultancy. I’m responsible for the products and services in the Client & Brand Insights discipline at Source, which analyses the words and opinions of clients to help firms with their strategic issues. Typical projects include brand benchmarking, proposition testing, and client feedback. I’m responsible for all the off-the-shelf research on these topics, and for the custom research projects. The key audiences are the leadership teams of consulting firms and their marketing departments.