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A global leader with over 15+ years of experience in Business Development, Brand Marketing, Strategy, Analytics & Insights, and Entrepreneurship. Experienced in building and managing teams in the US and China, with international exposure across North America, Europe, and Asia. Proven track record in expanding the business into new verticals via innovation and turning around classic brands with new communication strategies and curated consumer engagement platforms. Recognized for strong bias for action, analytical and strategic thinking, and relationship building. Bilingual in English and Mandarin. Tech | Food & Beverage | Apparel & Fashion | Lifestyle | Sustainability