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From executing sales in Onitsha, Nigeria (Africa), to deploying digital solutions across EMEA, APAC and the Americas, and now shaping global processes from Amsterdam, Netherlands (Europe), Henry Afekuana’s career has been a truly transregional journey—anchored in growth, innovation, and purpose-driven impact.

Over the past decade, he has co-built a world-class customer loyalty program, delivered digital transformation initiatives, and guided global teams across markets to scale customer-centric solutions. Today, as a Senior Global Process Expert in Sales, Mr. Afekuana drives Heineken’s global Market-to-Cash transformation—aligning processes across Operating Companies, embedding best practices, and bridging strategy with execution at scale.